Online educational platforms have become one of the fastest-growing markets in the last few years, drawing in several vendors, each vying for a piece of the burgeoning market. The inevitable consequence of investing in such a popular market is the challenge of setting yourself apart. After all, with so many LMS vendors out there, why should anyone choose your platform?
Asking yourself this question is key to getting to the top. Having a cutting-edge LMS platform with all the bells and whistles means little when your audience doesn’t know you exist. This is why it’s important to devise innovative LMS marketing strategies that can get you noticed by your prospective customers.
Creating successful marketing strategies requires a lot of brainstorming, planning, and some creativity. Here are some tips to help you get started:
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LMS Marketing Strategies
1. Define Your Unique Selling Point
When building your buyer persona and customer profile, take a moment to consider what unique value your LMS adds to their lives. A unique selling point can help your product stand out from the rest. If your LMS platform addresses a particular pain point experienced by your prospective customers, they are very likely to invest in the platform, despite having many options to choose from.
It is also a good practice to brainstorm your unique value proposition with respect to the different industries you serve. For example, healthcare LMSs need robust compliance tracking and advanced analytics to ensure that all providers are up to date on their certifications. On the other hand, nonprofits prefer LMS platforms that offer a centralized training library and eCommerce integrations.
2. Take a Look at Your Competition
A thorough competitor analysis can help you in developing informed LMS marketing strategies. Start by compiling a list of vendors who offer similar services to your target audience. For each vendor, look at the products they offer, and how they market themselves. It is also important to take note of the demographics of their target audience and compare that to yours.
Doing so will help you figure out how to set yourself apart from your competition. Try to address any gaps other vendors’ services may have and identify any weaknesses in their marketing efforts. Additionally, by looking at their customer testimonials, it is possible to determine what the other vendors lack and work on incorporating that into your LMS.
3. Develop a Comprehensive Marketing Plan
Create an all-encompassing marketing plan that attacks on all fronts. Leverage a variety of platforms, content types, and marketing activities. Starting with social media, determine which platforms your target audience frequents. Build social media accounts to create brand awareness and expand your network. Keep posting content like infographics and polls to engage the audience.
At the same time, make sure that your website has quality content that can be shared across social media. This can include blog posts, case studies, and client testimonials. Blog posts also help with visibility and make it easier for prospective clients to come across your brand on search engines.
Don’t forget to add email marketing to the plan. Sending periodic newsletters with new features, product updates or blog post content is a great way to get subscribers to stay informed, and may help them along their customer journey.
4. Keep an Eye on the Numbers
LMS marketing strategies don’t just involve creating and implementing marketing plans. It is equally important to analyze what works and what doesn’t. Doing so involves keeping abreast of the metrics important to you and ensuring that the numbers are meeting your expectations.
These results will, in turn, inform future marketing activities. For example, by keeping track of the platforms most of your leads are coming from, you can create a more concentrated marketing effort focusing on the platform in question. At the same time, it can help to look at underperforming areas to figure out how to maximize their potential.
5. Get Some Experts On Board
It’s always a good idea to ask for expert advice. Having a dedicated marketing team for your LMS can really set you apart from your competition. A successful marketing plan can look very different based on what you’re after. Are you looking to expand into a new market, or aiming to broaden your reach within your niche? Either way, going about it by yourself can be a gamble. This is why we recommend leveraging expert help whenever possible.
Let’s Get Started
It is important to remember that no marketing strategy bears fruit overnight. If you stay consistent, keep an eye on the numbers, and revise your strategy when needed, engagement will follow.
Successful LMS marketing strategies need to be backed up by a quality LMS. Edly’s user-friendly and intuitive LMS allows you to create learner-centric eLearning experiences. An LMS platform that delivers on all fronts, coupled with a winning marketing strategy, is a surefire success. Get in touch with us today or try our platform for free!